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Johnson & Johnson
Social Video Series: "The Unsung Heroes of Healthcare"
Johnson & Johnson sought to cement its position as a commanding force in the healthcare industry. To achieve this goal, the brand needed to combat the perception of the company as limited to producing drugstore-centric products.
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Actress Jackie Cruz and athlete Amy Purdy were tapped to tell stories of when a nurse played an essential role in their care or the care of a family member. These stories were documented on video and distributed across social media.
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